Homepride Flour Self Raising

Product Information

Developed and produced with Emma Bridgewater, this half pint mug features Fred in the famous ‘black toast’ design. Fred has been synonymous with Homepride since his introduction in 1964, when he appeared in a series of TV adverts, with the message ‘Great British baking since 1964’ and an advertising icon was born.

Some of the questions we are asked most frequently are answered below but remember, you can get a quick answer to questions on social media – Homepride are now on Facebook, Twitter, Pinterest and Instagram. It’s a wonderful product, obviously more expensive than American stuff, but not horribly so, and again, they’re not interchangeable in recipes. See below for some great recipes using our plain flour and if you’re feeling creative, we’d love to hear your recipe ideas – pop to the contact us page and send us your suggestions – we’ll publish the best online. Thanks to our unique less mess, resealable pack, you can bake with confidence knowing your Homepride flour is fresh every time, giving you light and fluffy results to be proud of.

HOMEPRIDE and the FRED Device are trademarks of the Premier Foods Group and used under license by Carr’s Flour Mills Limited. We have been trading online now for over 15 years so you can trust us to provide you with your family favourites wherever you are in the world. You may not be able to get to Sainsburys, Tesco, Waitrose, Marks and Spencers or John Lewis but we can go there for you so you need never miss out on those homely treats that you love so much. It may not be reproduced in any way whatsoever without Zoom by Ocado's prior consent, nor without due acknowledgement. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.

I also like the fact that it has it's own storage container which I recycle, so much better than split bags in the cupboard. Just browse our selection of Arden Grange Classic Chicken, Iams Adult Dog (for various size breeds) and Wagg Complete Dog Premium Chicken Rice and Vegetables.

Fred is one of the most recognisable characters in the history of British brands but he’s also Homepride’s Chief Flour Grader and our resident expert on all things to do with flour and baking. To help do our bit for the environment, Fred made the decision to pack Homepride flour in a paper bag. The company's bakery business was spun off and sold to Allied Bakeries, who in January 2000 sold the flour brand to Kerry Group. They milled plain flour and packed it in enormous 280lb sacks which they sold on to local bakers and merchants.

This group of talented cooks are passionate about baking and share fantastic recipes, videos and tips to help you. Our premium quality flour together with Fred – our chief flour-grader – have made Homepride instantly recognizable and our 100% British wheat provenance means we’re loved by bakers at all levels.Now, when you’ve used all the flour, you can pop the bag straight into the recycling bin, so it is 100% recyclable from home. Our Superior Sponge Flour is perfect for creating those extra special bakes such as a classic Viennese sponge. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use.

As although the design is better than just a paper bag, it does bother me that the plastic part is adding to the unnecessary one use plastic problem.Fire up the grill and gather your friends because it's time to celebrate the British barbecue season! Commonly known as booklice, little is known about the origin of psocids, but it’s been established that their presence is not due to poor hygiene but to favourable environmental conditions. Nothing could taste more nostalgic than this lovely whipped dessert and we sell so many different flavours! We’ve taken our plain flour, added the finest raising agents and mixed it to perfection, to create our self raising flour. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.